#Masks4Aall

Amidst the global COVID-19 pandemic, with misinformation populating social feeds and news outlets, Masks4All wanted to set the record straight: Masks work. Facing a stubborn American audience with mixed beliefs on mask-wearing, Masks4All asked Razorfish to help circulate the facts. To do so, our team at Razorfish created a social media campaign driving users to www.masks4all.co, which housed scientific evidence in support of mask-wearing. Posts included infographics that supported masks' effectiveness, statistics and other facts that cleared up any confusion in the ongoing mask debate. To expand the message beyond the social feed, Razorfish created a user-generated campaign showcasing everyday people. Each subject was shown wearing their mask and given the opportunity to share who they're thinking of each time they perform this simple, selfless act.