Ramtrucks.com
On the Ram Trucks site team, I applied best practices, vehicle knowledge and found efficiencies from working on Ram Trucks social. From ushering in the Ram Revolution Concept to data-driven UX design, we deliver informative, visually stunning pages with an enriching user experience. Below is only a taste of what we created for ramtrucks.com.
Ram Trucks Social
On the Ram Trucks social team, we pitched, produced, and created content at a rapid pace for Instagram, Twitter, Facebook, LinkedIn, YouTube, and more. In just a little over two years, we grew our following by hundreds of thousands, developed turn-key solutions to deploy in an instant, work in lock-step with our site team, and even launched a new truck during a global pandemic. I’m lucky as hell to have been a part of a talented team of smart, emphatic individuals who know how to roll up their sleeves and deliver game-changing work.
Below is a mere glimpse of what we’ve done. I’ll happily talk your ear off about the account and everything we achieved.
Launching the All-New 2020 Ram 1500 TRX
PGA Tour Paid Pre-Roll
With a paid strategy we ran pre-roll ads during the weeks of 2020 PGA Tour events showing golf enthusiasts how they could step up their game.
Ram Van Life
The #VanLife wave continues to grow with more influencers dropping in with their Ram ProMaster vans. Through a questionnaire, we learned more about our wanders’ journeys and what compelled them to chart unique paths across America.
Ram Diecast Model Trucks
Our fans’ appetite for tough trucks didn't cease during the lockdown, but we couldn't shoot them. So we ordered some toy trucks online, shot them ourselves, and created an adventure just as powerful, but on a smaller scale.
Nothing beats sand in between the tires.#DiecastPhotography pic.twitter.com/IvrUpXWHw6
— Ram Trucks (@RamTrucks) September 9, 2020
Meditation Content
During the lockdown, everyone turned to their phones even more to find recluse from the news. We gave them a break from the typical content found in their feeds and invited them to pause and enjoy the simpler things in life. Take a break, listen, and read the subtitles to go on a journey.